The 2010 Football World Cup has got underway; therefore not for the first time this post has a football theme. Some of the greatest players in the World have descended upon the southern most tip of Africa to ply their trade. However, the life of a footballer does not solely involve the kicking of the ball. They also have to perform some strenuous modelling. These are some of the best dressed men in Football.


As we approach the start of the Football World Cup, I have found another designer that has jumped on the Football bandwagon. Louis Vuitton have acquired the servives of three of the greatest players to have ever kicked a ball – Diego Maradona, Pele and Zinedine Zidane. Now that would make for great viewing. Here we capture them playing a bit of table football for LV’s Core Value ad campaign in what has to be one of my favourite pictures of the year so far. This poignant picture captures the three legends transfixed in the sheer joy of the game. I know I would quite like a Louis Vuitton suitcase, however having one with the initials Z.Z (observe bottom right) would certainly make my day.

World Cup Fever!

May 6, 2010

The four year wait is nearly over; the 2010 FIFA World Cup held in South Africa will soon be underway. ONLY 35 DAYS TO GO! The world’s greatest players along with hundreds of thousands of fans will descend upon the south coast of Africa to take in what is arguably the greatest sporting event in the world. Various countries around the globe will come to a standstill to watch their team try to become the best Football nation on the planet. Pubs will be packed to the rafters, partners will be forgotten about and pets will go hungry as all attention shifts to South Africa. This is the first time the Football World Cup has been held in Africa and consequently the major sporting brands are queuing up to get involved in all things African. Newly designed t-shirts, jeans, sweaters and jeggings have been created with an African flavour. Many clothing brands are starting to jump on the Football bandwagon as World Cup fever takes over. Some of the best examples include Gio Goi’s own brand of Football Tees. These are t-shirts specifically designed for the World Cup. Some of these Football Tees are clad in the tri colours of Italy and the colurs of Brazil; allowing the wearer to both support their country and look trendy. My home country of Scotland may not be involved but i’m still going to try and take in every single game, a tall order I know but one i am willing to make sacrifices for.

Gio Goi Football Tee

Italian Football Tee

Brazil Football Tee